Social media has become an important part of any business's marketing strategy. By having an active presence on the main networks, you will likely see increased sales or at the very least an increase in brand recognition. So, while social media is an invaluable marketing tool, there are also other departments which could benefit from it.

Below are four non-marketing oriented uses of social media that businesses could benefit from.

Hiring LinkedIn is a social network dedicated to helping professionals and organizations connect and find jobs and new talent. Most social savvy companies will have a presence on this network and may even hire exclusively from here.

If you are looking for new employees, it wouldn't hurt to have a LinkedIn profile. To find the best talent, you need to forge and maintain connections (usually starting with people you know), and be somewhat active in groups and on message boards.

It's also important to not forget the other major networks when it comes to hiring. Tweeting a job opening on Twitter, or posting ads on Facebook could also help you find your next employee. Facebook can be particularly useful because you can pay to target ads (in this case, job openings) at specific demographics.

Internal communications Communication is an important part of business, and most people choose to communicate using email. You have probably seen emails with jokes, invitations to after work events, lunch orders, etc. sent to the whole company and also received the many replies that go with it. This can get very annoying, and also confusing.

Why not utilize social media for non-essential (aka. not related to work) communication. Set up a Facebook group where your employees can share content, invitations to lunch or after work gatherings, interesting stories, etc. That way you can limit email to more important, business-related aspects.

Using social media for internal communication is also beneficial for companies with younger workers. Most already see Facebook, Twitter, etc. as their main form of communication, some even feel more comfortable communicating over this medium as opposed to speaking out in meetings. Having a group portal or Facebook page could give less-empowered employees a way to voice their ideas, and maybe even improve on them with feedback from others.

Learning A common complaint of many business owners is that they have a tough time staying on top of ever-changing trends and what currently interests their customers. Using social media to connect with your customers can be a great way to learn not only hot trends but also about new ideas.

Customer service When it comes to social media, users will often complain publicly on their wall or through their tweets. This is bad for you, as the reach of this complaint can go a long way and make you look bad. Some companies have decided to confront this head on by having specific customer service accounts. If a customer complains, has an issue, or even compliments you, be active and respond using that account.

If done properly, over time, you will see more and more people reaching out to your customer service account through social media. This also gives you another way to please clients or turn around negative customer experiences.

Social media and the various platforms are not only great for marketing, but can be incredibly useful for other business functions. Do you have any other ways you use social media? Let us know. Or, if you would like to learn more about how it can help your company, then contact us today.

Telecommunication has changed drastically in the past decade. The main proponent of this change has been Voice over Internet Protocol (VoIP) which has allowed for traditional phone systems to converted to a digital system that has positively impacted the business environment. One of the main benefits VoIP brings businesses is a sheer number of features that don't normally cost extra.

Here are five VoIP features offered by many providers that small to medium businesses will benefit from.

1. Voicemail/call forwarding Many smaller businesses simply can't be open 24 hours. This means that there will be time where you or your employees are unable to answer the phone. Most industry leading VoIP providers offer the ability to convert phone messages into emails, which could be a great help to your business.

A good VoIP solution will also provide you with a voicemail system and a feature called Find me/Follow me. This is a call forwarding feature that allows users to receive calls regardless of their location or phone number. This makes it easier for you and your managers to be reachable when they are outside of the office, especially if calls can be forwarded to their mobile phone.

2. DND DND, or Do Not Disturb is an important feature for those who work with clients on a regular basis. When you are talking to a client, the last thing you want is to be interrupted by a phone call as it can make you look unprofessional.

Many VoIP systems actually offer advanced DND features like the ability to send calls to voicemail, or transfer to another colleague who may be able to answer the call at the press of a button.

3. Conferencing You can pretty much guarantee that you will need to eventually make a conference call. Some managers and owners may even make this type of calls on a regular basis. The best VoIP systems go further than just supporting conference calls, they also enable users to send files, chat messages, collaborate on calendars, share presentations and even desktops. This is often called Unified Communications by many vendors.

4. Auto Attendant This feature gives your business a bigger footprint by allowing you to setup multiple numbers in local areas, and have a menu system like many large companies. This means you can setup a system where a caller can easily get into contact with different departments, or even a live operator.

Some users don't like this feature because they see it as an impediment to immediate customer service - think of the last time you had to navigate a menu system over your phone? It really comes down to the preference of your company.

5. Call Recording If your company operates in an industry that is regulated, you may need to record calls. Or, you may want to record calls to track customer satisfaction and questions. Regardless of your need, a good VoIP system will allow the user to easily record calls, often at the click of a mouse, and store them in an audio format that can be easily replayed later.

These are just five of many features offered by many VoIP providers. If you are looking for a new telecommunications solution, contact us today to see how we can help.

Despite the real threat of hacking and online thievery, a lot of small businesses do not consider themselves affected by it, says a report by StaySafeOnline.org. While dependent on their computer systems for data storage, few realize that all it takes is one breach to destroy a cultivated relationship with clients and the company's own financial status.

StaySafeOnline.org, a website of the National Cyber Security Alliance, has recently released a study that chronicles the cyber security practices and attitudes of small businesses. Conducted in partnership with Visa, the study shows some interesting, if not disturbing, results.

It turns out that many small businesses (about 65% of the respondents) are highly dependent on their computer / IT / data systems, where they store important information, from sensitive company financial records to personal client information such as credit card info, addresses and phone numbers, and more. However, as many as 85% believe that they will not be targeted by hackers and online thieves, and less than half have data security systems in which they are confident. In general, small businesses have, at best, a mediocre security system.

Few realize, though, that it only takes one breach to compromise a company's finances and relationships with clients. And if you have less than stellar security, stealing from you is easier. You might not have as many online assets as big businesses, but hackers can make a hefty profit by victimizing several easy marks as opposed to bigger and riskier efforts with more secure systems of larger firms.

Don't take a risk with important data, and don't compromise the relationships and reputation you've built with your clients over the years. Good security is always worth it. If you're interested in knowing more about beefing up your security through company policies, software, and user education, please don't hesitate to contact us. We'd be happy to sit down with you and discuss a security blueprint that's cost effective and custom built to meet your specific needs.

Reference: National Small Business Study

When it comes to running a business there are a few integral components you need in order to have a chance at being successful. One of those is a phone number. This means you also need a phone and infrastructure to support it, which can be quite costly to implement. One alternative is to use a digital phone system - Voice over Internet Protocol (VoIP).

The question many business owners ask is: Can it bring any benefits to my business? In short, yes, it can. Here are five benefits of VoIP.

1. Automation Most VoIP systems can be easily configured to route calls to numbers without the need of an expensive switchboard. This means that you could route calls to your mobile phone when you are out of the office.

Any good phone system offers callers the ability to leave messages. Some VoIP systems can take voicemail messages and turn them into emails, which makes it easier for you to track and reply to these messages.

2. Larger appearance Solid VoIP systems allow you to have different numbers that can route into one branch. For example, if you have a presence in four states, you can set a local number in each state and when users call, they are automatically routed to your office.

By having a local presence, many customers will think your business is bigger than it really is, and may be more trusting. Similarly, you can also assign numbers to different 'departments' that get routed to one phone. This is a great way of making your company seem bigger and more reliable.

3. Features With most traditional phone services, you have to pay extra for features like all display, extra numbers, call monitoring, etc. VoIP systems often include these features and more at little to no extra cost.

4. Savings As VoIP uses your Internet connection, calls are not geographically routed which means that a phone call that would normally be considered long distance, isn't on VoIP. This translates to lower phone bills. These systems don't require complex infrastructure and wiring that traditional phone systems do. Existing phones can be easily integrated into VoIP systems with a small piece of hardware, meaning you won't need to invest in new hardware.

5. It's scalable It is easy to add numbers and phones to any VoIP system. This means that when you hire new employees, you can quickly (often in as little as three minutes) and easily assign them a number and a phone at little to no cost. This means that as you grow, the system grows with you.

If you are looking to update your current phone system or save money, please contact us today. We may have the VoIP solution that fits your business needs.

Twitter, Facebook, Instagram, Pinterest, Google+, are the foundations of social media. Together, these sites have made it possible for social networking to really take hold and take off. As with any popular platform, you start to see trends that are evident across all networks. One of the most popular trends is the use of the hashtag (#). But what exactly is it, and can your company use it?

The hashtag (#), commonly referred to on telephone systems as the pound key, is a character first used by users of the popular social network Twitter. According to the help forum on Twitter, "It is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages."

Look at nearly any Twitter message and there will usually be hashtags attached. If you were to search for the term e.g., #Cloudbackup on Twitter, you would get a list of all tweets that have mentioned the above example. When Twitter talks about a 'trending topic' it means a subject that has become popular.

This way of categorization has become so popular amongst Twitter users that it's starting to spill over onto the other networks. Instagram for instance has given members the ability to add hashtags to pictures, so that they can be added to groups which can subsequently be searched for. Even Google has gotten in on the act, with Google+ and YouTube both supporting this system.

With Facebook, the hashtag has come to give context to a status. You've probably seen some status updates such as: I love Mondays #sarcasm #bored. This should be read with a sarcastic and slightly bored tone.

Because of the usefulness of the hashtag, some users have become overzealous in their use. Reading a Tweet that says '#Friday is #awesome, here comes a #fun #weekend.' just looks unprofessional and could put off followers.

While effective, there are some basic rules you should follow to help get the most out of your hashtags. Here's four.

1. No long hashtags. Hashtags are meant to be short and associated with one word. Don't make the mistake of adding more than about two words together, as the likelihood of users finding the tag will decrease. e.g., #Cloudservicesareawesome should be avoided, use #cloudservices instead.
2. Minimize their use. It can be tempting to hashtag every keyword in messages, however makes them look weird, while decreasing their readability. It is a good idea to limit use to one or two per message.
3. The hashtag is special. Don't use it for everyday words. Instead use it for product names, or a special part of the announcement. Remember that you don't have to use hashtags in every message. Check out Samsung Mobile's Twitter feed to see a good example of proper use.
4. Use a unique hashtag. If you can, try to use a unique hashtag, something that followers will be able to associate and relate to you. The key here is that when it's used, the user is referred to you, and only you. Do a quick search on Twitter for the hashtag you would like to use, to ensure it's not taken. Many companies will shorten their tag to initials or a shorter term, which is perfectly acceptable.

Hashtags, when used correctly, can be a great way to build brand identity and increase social media presence. If you are looking for a social media plan, please contact us today to see how we can #expandbrands.

Bill Ooms recently hit six separate Amazon.com best-seller lists with “The Tech Multiplier” book.

Lafayette, IN.– February 18, 2013– Bill Ooms, president and owner of Business System Solutions, has joined a select group of the America’s leading experts to co-write the book titled, “The Tech Multiplier: The World’s Leading Technology Consultants Reveal In Depth Case Studies of How the Smartest Businesses in the World are Leveraging Technology to Increase Profits and Reduce Waste While Safeguarding Data.” The book was released in late January 2013 by CelebrityPress™  - a leading business book publisher.

 

“The Tech Multiplier” features proven secrets and strategies from some of the world’s leading entrepreneurs.  Bill Ooms contributed a chapter titled “Customer Service Makes All the Difference.”

 

On the day of release, “The Tech Multiplier” reached best-seller status in six Amazon.com categories:

• Computer Networking
• Computer Networks
• Protocols &APIs
• Information Systems
• Software Engineering
• Computer Science,
• Computers and Technology 

“I’m thrilled that we were able to reach best-seller status on the first day of sales,” says Ooms. “For business owners looking to gain perspective and knowledge regarding business technology and data safety, ‘The Tech Multiplier’ is a great place to start.

 

To celebrate the success of the book, Business System Solutions will be holding an Open House on February 21, 2013 from 11:00 am to 4:00 pm. “We’d like to extend an open invitation to everyone in the community,” says Ooms. “Refreshments will be provided and guests will have an opportunity to register to win a Kindle Fire HD.”

 

The authors that collaborated on this book have extensive experience and education in integrating, implementing and changing systems. They discuss how to blend operations, equipment and systems, as well as explore disaster recovery systems and the ‘Cloud.’  Choosing a consultant becomes a decision that relies on that person or group to quickly, accurately and competently manage system implementation or change. The Celebrity Experts® in this book have the expertise and experience that can guide you.

 

“We are living in a world where the ancient concept of ‘only change is constant’ still rules – perhaps nowhere is this more important than in the world of computers. Add to this the necessity to keep our businesses functioning at an efficient level of productivity, and you have a major requirement for computer expertise on demand. In fact, hiring the wrong computer expert or consultant in business, however well intended can easily spell disaster. That’s why our Celebrity Experts® wish to share this book with you,” states a CelebrityPress representative.

 

After such a successful release, Bill Ooms will be recognized by The National Academy of Best-Selling Authors®, an organization that honors authors from many of the leading independent best-sellers lists.

 

Open House

Thursday, February 21, 2012

11:00 am to 4:00 pm

928 Robinson Street

West Lafayette, IN 47906

Phone: (765) 742-3440

 

About Bill Ooms:

As president and owner of Business System Solutions, based in West Lafayette Indiana, Bill has focused on customer service to meet the IT needs for small business. Bill’s clients consider him an absolute genius at all things technical. His goal is to help business owners gain incredible peace of mind by eliminating costly, frustrating and time-consuming problems that most businesses have with technology.

 

Bill Ooms has over 25 years of experience in computer consulting.  His business and economics education, along with his experience, help Bill provide valuable recommendations for using today’s technology to meet the needs of small businesses.  He has consulted for major corporations as well as dozens of small businesses and has developed several applications, taught classes, worked extensively with networks and the internet, and designed and planned various systems.  Bill currently is President of the Greater Lafayette Information Technology Society, and is serving on the Board of Directors for the Greater Lafayette Public Transportation Corporation.

 

Business System Solutions specializes in providing management level responsibility for all technology in small businesses.  This includes support for computer networks and working with hardware and software vendors whose technology is used by those businesses.  They do this with friendly, proactive, and responsive service.

 

To learn more about Bill Ooms and Business System Solutions, visit www.bssconsulting.com or follow him on Twitter at @billooms. To order a copy of the book, please go to http://www.celebritypresspublishing.com/publications/tech-multiplier.php 

 

About Celebrity Press™:

Celebrity Press™ is a leading business book publisher that publishes books from thought leaders around the world.  Celebrity Press™ has published books alongside Jack Canfield, Brian Tracy, Dan Kennedy, Dr. Ivan Misner, Robert Allen and many of the biggest experts across diverse fields.

 

Social media plays an important role in many people's daily lives. Not only that, but companies have also found that having a presence can go a long way toward securing that all important sale. There are numerous other ways you can use social media to improve your company's image, as well as the company itself. One of these ways is using the services to search for and learn more about possible new hires.

Here's three steps you can employ to learn a bit more about potential hires before they come in for an interview.

1. Google them Googling yourself can be seen as vain, however putting a potential hires name into Google Search is smart. You can enter their name along with specific queries that can help you narrow information down. One thing you can do is enter their name with double quotes around it and the city they are based in, this will help you find their presence on related social media sites. You can also put their area code, zip or postal code to narrow down the search.

The point of this is to help you find more information about the person without having to search on individual social media sites. This will also return results like photo albums, recent account activity and maybe even some hobbies and interest groups. Searching on Google, or other search engines is a good way to see if the prospective employee is legitimate.

2. Take a look on Facebook Almost everyone and their dog are on Facebook, so don't forget to search for them on this popular service. With the recently announced Graph Search, this should make searching a lot easier too. Enter their name, along with some specific interests or information from the resume and the chances of finding this person's profile go up.

While some would argue the ethics of doing this, you may see information or posts that counter information in the resume, or even paint a better picture of the applicant. For example, you can ask them about their family when they come in for an interview. It could prove to be a great ice breaker.

3. LinkedIn Most social media sites focus on the social aspect of people's lives, while LinkedIn focuses on the more career and professional oriented areas. Searching for the candidate on LinkedIn can often shed more light on their history, and may even showcase common links between you and them. If you notice that the candidate worked for a previous employee, you could contact that employee to see if they have any thoughts about the candidate.

Researching your future hires is a good idea because it can help you learn more about them than you might otherwise do from just an interview. It also gives you a bit of a deeper understanding of if they would be a good fit for the company. If you would like to learn more about how you can leverage social media in your company please contact us today.

Facebook has become one of the main ways people communicate. You can post on people's Walls or send them messages using Facebook Messenger. This, in and of itself is pretty impressive, but what's lacking is the ability to call people directly from Facebook Messenger. With the number of people accessing Facebook from their phones nowadays growing more than accessing via a browser, this feature is highly requested.

In early January Facebook announced that they had started testing free calling to contacts over Facebook Messenger. This feature was tested in Canada for all users with an iPhone, and turned out to work well. So, in late January Facebook rolled this out to iPhone users in the US as well.

This new service uses VoIP (Voice over Internet Protocol) technology, commonly found in many business's phone systems, to offer users in Canada and the US the ability to call other Facebookers using the Messenger app for free.

Calls can be made via your data connection or over Wi-Fi on your iPhone. No love for Android as of yet, but we are sure it's coming soon. If you use the Facebook Messenger app, you should be able to use it now. You can call other users by:

1. Opening the app (or download, install and open it from here) and find the person you would like to call.
2. Tapping on their name to start a conversation.
3. Pressing the "i" button in the top right of the conversation windows and selecting Free Call.

The user you are calling will see a notification on their phone similar to the one when you get a phone call over your cell network.

Will businesses benefit? It's hard to say whether businesses will find this feature useful at this time. If your employees use iPhones, and are often in an area with poor cell service but a decent data connection, this is a free way to stay in touch.

This could also prove a good way to deal with public complaints on your Facebook page. You could encourage the person to take the complaint offline and talk to them, as long as you both have an iPhone.

In reality however, most businesses will likely not use this feature at this time. However, there is a good chance that Facebook will release more business oriented calling features in the future which could give you another way to contact clients.

What do you think? Will you or your employees use this feature? Let us know, and if you have any questions about VoIP, please contact us today.

It's the year 2013, or if you follow the Chinese Zodiac, it's almost the year of the Snake. Regardless of when you celebrate your New Year, social media will be sure to be there to help you connect with other revelry makers. Because it's a new year, you can look forward at what social media trends will be popular for small to medium businesses in the coming 12 months. Below are five potentially huge social media trends for 2013.

Social goes mobile The way people view information is changing thanks to increasing adoption of tablets and mobile devices. The adoption rate is forecasted to rise in 2013, with the number of users who view your content on mobile devices soon overtaking those using a more traditional browser.

Because of this, the use of web technology that resizes text, images and other content to any screen size, will become even more popular. What this means for social media managers is that you will need to keep mobile users in mind when developing content and ensure it can be easily viewed on tablets and smartphones.

Visual marketing Visual marketing is the use of video, images, infographics, etc. to get your message across to your target audience. The key to this type of marketing is that it enhances brand memory, recall and identity.

Social media sites like Pinterest, Instagram and Facebook, are perfect platforms that, with effective use, can create an awareness that resonates with target groups, creating increased engagement.

While this marketing concept isn't new, you can expect to see more companies focusing on developing more content that's visual in nature throughout the next year and beyond.

Content marketing (B2B) When it comes to B2B marketing on social platforms, companies have been using content as the main brand driver. This takes many forms, including: Papers, ebooks, infographics, webinars, etc. For example, infographics have proven to be valuable tools in increasing brand awareness. Most companies are well aware of this and it's hard to find a business that doesn't have some kind of content on their website.

In 2013, you can expect to see many enterprises turning to social media platforms like Pinterest, Facebook, Google+, etc. to develop and share content. Couple this with an increase in visual content and there will be an increased trend for smart marketers to develop engaging posts that are also visually appealing.

Google+ is a Google must Google is playing the long game with it's social media platform, Google+. While it currently isn't anywhere near as popular as Facebook, Google is making changes to the platform and turning the service into a central hub for managing your online presence - when it comes to Google that is.

Last year, Google rolled out a number of services, such as Local, into Google+. This forced businesses with a Google presence to use this service to manage it. This trend will likely continue over the next few years, with the slow release of valuable services that are exclusively for Google+ users and force users to switch to them.

In other words, for companies using Google's services: Google+ is a Google must.

Facebook remains king. For now! Despite a disappointing IPO last year, Facebook is still #1 when it comes to social media. This likely won't change in the near future. Facebook is well aware of this and will continue to take steps to keep users.

We can expect Facebook to introduce a premium version of Pages, along with increasingly powerful analytics tools. Alongside this, their mobile advertising service will likely mature into a viable business option. What this means for businesses is that they will need to keep on top of these offerings and figure out how to best leverage their content.

These are just five social media trends for the coming year. Have you identified any more? What do you think will be the biggest change to social media in 2013? We're interested to hear your thoughts.

Social media has become an integral part of many of the younger generation's lives. They see it largely as an extension of themselves; a cornerstone to their personal identity. Because of this, many feel that they should be able to access social networking sites while at work, often complaining when they can't. Is this such a big deal? A recent report says maybe.

The report, published this past summer by Kelly Services reported on social media in the workplace, and highlighted findings and opinions from three major regions: The APAC (Asia Pacific), The Americas and the EMEA (Europe, Middle East and Africa). Below are some interesting results on the use of social media in the business environment.

Social media at work by region Social media and it's use in the organization is a hot-button topic. Many argue that by allowing employees to access it at the office, they will spend all day surfing their personal accounts and not doing any work. The study found that an average of 30% of employees across all regions feel that it's ok to access their personal accounts while at work. Interestingly enough, the APAC has the highest percentage (48%) of users who think social media access at the office is acceptable, while The Americas had the lowest (16%).

Social media use at work by generation Going a little deeper into the use of personal social media accounts at the office, the survey breaks down the numbers by generation. Not surprisingly, Gen-Y (36%) are the most inclined to think it's acceptable to access social media while at the office. What is interesting about this is that 30% of Gen-X also think it's fine to access these services while at work.

These statistics go to show what most people already know: Younger generations are more embracing of social media. This does run counter however to prevailing thought that all Gen-Y and X want to do, and think it's okay to do, is access social media in the workplace.

Impact of social media on productivity Experts are always saying that social media can help improve productivity in the office. While this may be true, the study found that over 40% of respondents find that social media hampers productivity in the office.

You might predict that Gen-Y, with their higher levels of embracing social media, would think drastically different from other generations. However, the findings say otherwise: 49% of Baby Boomers, 44% of Gen-X and 40% of Gen-Y believe social media hinders productivity.

Impact of social media on work/personal relationships Look a little deeper at the downsides of social media in the report and you find that slightly lower than half of all respondents, regardless of age or location, feel that mixing work and pleasure connections can cause problems in the workplace.

What do the numbers mean? By themselves, the numbers really confirm what we already know - social media is important but the way it's used and viewed differs enormously. Put the findings from the survey together and an interesting picture emerges. The acceptance of social media is growing, and will continue to do so younger more social media savvy generations join the workforce. Social media may be a main form of communication outside of the office, but when it comes to personal use in the office, the majority are not as comfortable with it.

While use and acceptance is growing, this report's findings highlight that many employees still feel that social media is more of a hindrance than an improvement to the working day. This is interesting, because a decent percentage think it's acceptable to log onto such sites in the office, while arguable knowing it causes a decrease in productivity. This is a conundrum all businesses are facing: Do we allow social media to blur the lines between work and life, or resist it? Look around, it's plain to see it's creeping into work and being met with mixed results.

The question this report raises, and doesn't answer, is whether social media and its use by employees at work for personal reasons is a good idea. The truth of the matter is social media isn't going away and reports and findings like these emphasize a need to understand how people embrace and use these platforms. From this understanding it's essential to develop policies that everyone feels comfortable with. Above all, it shows large differences of opinion which indicates a real need for flexibility.

We'd like to know what your thoughts are on social media and how it's currently used in your office. Do you embrace or resist? Let us know.